Artificial Intelligence (AI) is becoming one of the most important business disruptors of our times. As we move from digitalisation to the digital era, it is critical to change mindsets and move away from a focus on threats to a focus on opportunities offered by cognitive technologies. HR teams need to play an active role in embracing this new technology and turn it to their advantage. At the heart of artificial intelligence is the use of data to analyse patterns, and in particular patterns of behaviours. At Walking the Talk, we define culture as "the patterns of behaviour that are encouraged, discouraged, and tolerated by people and systems, over time."